We help coaches, counsellors, and hypnotherapists build successful and fulfilling businesses by providing comprehensive training, effective techniques and ongoing support.

Our goal is to ensure you can earn a good living and enjoy your work without the constant worry of where the next client will come from

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A tutor and a student talking together during a training session

Our Mission

InsideOut Wellness Academy empowers counsellors, coaches, and hypnotherapists by providing integrative, evidence-based training that enhances their skills and effectiveness.
Our mission is to support professionals in growing sustainable, profitable private practices that deliver comprehensive and impactful client care.

Our Vision

We envision a thriving community of well-equipped practitioners who seamlessly integrate diverse therapeutic techniques to achieve exceptional client outcomes.
We aim to be the premier resource for ongoing professional development, fostering growth, innovation, and excellence in the industry.

Our core values

Learning

We embrace continuous education and skills development. Our courses evolve to incorporate emerging research and trends, ensuring you stay at the forefront of your field. We support a mindset of lifelong learning and curiosity.

Empowerment

We believe in unlocking human potential. We'll guide you to reach your full potential, no matter where you are on your journey by giving you the tools, knowledge, and confidence to overcome challenges and achieve your goals.

Community

We value connection and strong, supportive relationships. Our community offers inclusivity, empathy, and collaboration. Be with people who inspire you. You'll also enjoy connections across disciplines to enhance your learning.

Integrity

We aim to demonstrate the highest standards of honesty and ethical behaviour. We foster an environment where transparency, accountability, and responsibility are valued. Your reputation and career is founded on trust and respect.

Success

We strive for fulfilment, happiness, and making a positive impact on others. We create a nurturing space where you can succeed, celebrating your effort, skill, and persistence. Achieve your goals and enjoy long term success with us.

Respect

We acknowledge the inherent worth of every individual and create a nurturing environment where you feel welcome, heard and understood. We considerately value your unique perspectives, experience and strengths with kindness and care.

InsideOut Wellness Academy is a space for personal and professional lifelong growth.

We nurture you on every step of your journey with personalised support and a thriving community.

Together, we can transform your career
and make a

lasting impact

From Lost to Confident

Develop practical skills and knowledge for a long career with our training programmes and mentoring.

Grow as a practitioner and create a unique offering that sets you apart.

From Stuck to Flourishing

Allow us to empower you with the proven tools, techniques and strategies needed to build a thriving and private practice.

A place you will build on solid foundations, where you and your clients flourish.

Overwhelmed to Feeling at Home

Join a diverse community of practitioners where you can learn and feel inspired. Say hello to a home for private practitioners.

No more feeling lonely, working on your own.

... And this is how we empower you at every step.

Meet Your Tutors

Michelle and Rachael bring a combined 54 years of experience in training and coaching, as well as 25 years experience of client work.
They share a passion for empowering others and a love of teaching. Hear their story:

"I love creating a positive and inclusive environment and watching students blossom into amazing coaches and therapists."
Michelle Staniland
Michelle Staniland
Founder

With a 30 year career in personal development Michelle is a highly experienced teacher, coach and mentor with a background in business coaching. She is passionate about unlocking the potential of others which is what keeps her motivated. Michelle has a successful private practice where she specialises in phobias and pain management.

In Human Design Michelle is a generator meaning she can create an engaging and dynamic learning environment for students. Her ability to respond to what truly lights her up inspires and motivates students.

Outside of work Michelle enjoys nature walks with her dog. Michelle is a twin, loves exploring other cultures and can often be found reading personal development books.

"I believe it is a real privilege to be part of our students' journeys. I love witnessing the growth they experience during their training"
Rachael Davies
Rachael Davies
Founder

Rachael's passion for helping others led her to quit the corporate world, as a Learning & Development Manager heading up a training team. Moving into coaching and hypnotherapy was a natural career progression and in her private practice Rachael specialises in trauma and loss.

In Human Design Rachael is a manifesting generator meaning she is the queen of multitasking! Her dynamic energy makes her teaching engaging and effective. Her ability to pivot ensures a responsive classroom environment.

Beyond her professional pursuits, Rachael is committed to lifelong learning and personal growth. Rachael enjoys meditation and exploring nature, which help her maintain balance and well-being.

As Featured In:

Our Story

In 2019, Michelle and Rachael met on a course and found they shared a passion for coaching and a love of teaching, which led to their collaboration on a range of events.

During the pandemic in 2020, they launched their first online course. The success of this event inspired them to create the academy, having already invested in InsideOut Wellness, a wellness centre which offered a range of therapies and alternative treatments.

Over their careers they had witnessed many practitioners feeling ill equipped to thrive in private practice, often stemming from inadequate training and support.

Many coaches, counsellors, and therapists face challenges such as:

  • Costly certifications which give them skills but don't teach them how to sustain a private practice
  • A lack of business and marketing skills meaning they aren't well placed to attract their ideal clients
  • Not knowing how to stand out from the crowd when it comes to selling their services

These struggles often lead professionals to abandon their private practice. A quick scroll through social media shows how common it is for coaches, counsellors and hypnotherapists to think about giving up on their dreams.

And the reason they do what they do is they don't want that to happen to you.

Having walked the path from newly qualified to thriving private practitioners they understand the difficulties of building a private practice. This, together with their background in business coaching and training means they are better placed than most to hold your hand through this journey.

They've taught with over 500 students and see the benefit to keeping classes small to provide an enhanced learning experience for you.

Join our community

Does this sound good to you?

Begin your life's work today

with InsideOut Wellness Academy